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Ideas on Tap: Apples To Apples: Deciphering Sounds and Images in an Era of Media Saturation

IDEAS ON TAP
Apples to Apples: Deciphering Sounds and Images in an Era of Media Saturation

Wednesday, March 21,
5:30 PM

A University of California scientist estimates that we consume 34 gigabytes of content in a single day. How do we make sense of all of this information, process it, and give it meaning? In this free Ideas on Tap talk, University of Vermont Professor David Jenemann will discuss how the 20th century prepared us to be efficient and critical readers of mass media, and how we can help protect ourselves from being overwhelmed by information. 

We live in an era of media saturation. A recent New York Times article estimated that the average American sees 5,000 advertisements per day—up from 500 in the 1970s. A University of California, San Diego scientist claims that we consume 34 gigabytes of content and 100,000 words of information in a single day. How do we make sense of all of this information, process it, and give it meaning? Using a sampler of images, songs, and advertisements—as well as a single Vermont apple—University of Vermont Professor David Jenemann will discuss how the intellectual history of the twentieth century prepared us to be more efficient and critical readers of the mass media—and helps us protect ourselves from being overwhelmed by information. A free Ideas on Tap talk.

WHAT IS IDEAS ON TAP?
Some of the most memorable and important conversations—deep conversations about literature, history, and culture—often happen with friends, over a meal or a drink. Our Ideas on Tap series is designed to convene these sorts of informal, informative, and provocative conversations, and to strengthen them with a scholar’s content expertise.

Earlier Event: March 20
EPIC Home Buying & DIY SERIES
Later Event: March 23
Miku Daza / Blowtorch / Barbacoa